Picture Imperfect is a blog maintained by Alain Breillatt, a global marketing and innovation executive with more than 14 years of experience in bringing new products and services to market. His previous professional lives have carried him through IT management, software product management, innovation consulting and CPG analytics at companies including InstallShield, Macrovision, Kuczmarski Innovation and Nielsen. As a consultant he has generated new product portfolios for Fortune 500 and smaller organizations and developed course materials on innovation for the MBA and Executive Education programs at Northwestern University’s Kellogg School of Management.
His extensive experience in examining the needs of the consumer packaged goods market extends from deep ethnographic research with consumers to developing new package types to evaluating the needs for driving OEE for manufacturing product lines with well-designed end of line systems.
Alain is the Director of Global Innovation for ITW’s $1.9 B Specialty Products Segment where he leads teams in better understanding the jobs their customers need done and developing solutions that deliver strong value propositions. He is an advocate for Tony Ulwick and Clayton Christensen’s methodologies for truly understanding why a customer hires you.
He also has a passion for the true Chicago hot dog and can rattle off the pros and cons of many of the local hot dog stands. His current favorite dog comes from Portillo’s and his favorite fries from Hot Doug’s – duck fat fries baby! (Though he could show you a number of superior “frites” stands if you were to join him in Paris, France or Bruxelles, Belgium.) As Doug Sohn says, “There are no two finer words in the English language than ‘encased meats,’ my friend.”